Calling all optometrist changemakers, innovators, and visionaries! If you are inspired to elevate the future of optometry, you could win up to $20,000 in our first-ever Eyes On Eyecare® Optometry Innovation Awards.

Spaceman illustration

Launch the future of optometry

Hear from Eyes On Eyecare CEO, Matt Geller, OD, why innovation is so important to our practice and the patients we care for.

Accelerate discovery

Innovation (noun): a feasible relevant offering such as a product, service, process, or experience with a viable business model that is perceived as new and is adopted by customers.

Daniel Epshtein

“Innovation in healthcare is the driving force that improves the lives of both patients and providers. Eyes on Eyecare has recognized the importance of innovation and is investing in the future of optometry. The Optometry Innovation Awards is an amazing opportunity for our innovative colleagues to further their work and improve our collective profession.”

- Daniel Epshtein, OD, FAAO

Damon Dierker

“I’m excited to see that Eyes On Eyecare is promoting and recognizing innovation in our profession. Optometry has and will continue to rely on the efforts of talented individuals who work and sacrifice to drive meaningful change that improves the lives of our patients and the success of our practices.”

- Damon Dierker, OD, FAAO

Stephanie L

“The future of optometry depends on innovation. More innovation results in the advancement of our profession as a whole and spearheads a new path for all of us.”

- Stephanie L. Woo, OD, FAAO, FSLS

What your peers think about innovation

Eyes On Eyecare surveyed 421 optometrists and students in Q1 2022 and uncovered the following data points:


How important do you believe innovation is for patient care?
(1-10 scale)


How important do you believe innovation is for the future of the optometric profession? (1-10 scale)


The top 3 obstacles that
block innovation.

Diagnostics software & tech workflows & patient access

Categories of innovation ODs believe are most important to eyecare now.

Entering to win
The step-by-step process

A few steps from you can lead to one giant leap for optometry.

Step one

Dream big

Applicants must have an idea that falls under one of the following areas of innovation.

  • Improving patient care

  • Improving workflow and efficiency for optometry practices

  • Elevating the state of the optometric profession

  • Raising awareness among consumers

  • Enhancing educational accessibility within the eyecare community

Dream big
Read up on the requirements
Step two

Read up on the requirements

Before you jump in headfirst, make sure you fully understand what’s required for all innovators who enter to win. Big prize money comes with high expectations and in order to win, you’ll need to bring your A-game.

Step three

Create your pitch deck

Complete the application form below and send us your pitch deck by August 31, 2022. Make sure your pitch deck includes the following sections:

  • Introduction

  • What problem are you solving?

  • Why are you solving this problem?

  • Market analysis

  • Management structure

  • In-depth product/service breakdown

  • Go-to-market strategy

  • Financial projections

  • What would you do with the prize money if you win?

  • SWOT analysis

Create your pitch deck
Take center stageat Eyes On 2023
Step four

Take center stage
at Eyes On 2023

Finalists will be announced by November 10, 2022 and will appear live on the virtual center stage at Eyes On 2023 in November. During this special ceremony session, the winners will be announced in real-time in front of 5,000+ optometrists, ophthalmologists, and industry professionals.

Step five

Win Part of
$40,000 in prizes

What will you do with the money if you win? Now it’s time to start dreaming about how your idea can impact the future of optometry and enhance patient care.

Win Part of$40,000 in prizes

The judge's rubric

An expert panel of judges will use the following criteria to pick three winners.

• Quality of presentation and thought process •
• Market size and market need •
• Benefits to the target audience •
• Out-of-the-box thinking for the proposed solution to the problem/differentiation from other solutions •
• Financial analysis •
• Monetization model •
• Competitive analysis •
• Team •

What are the requirements?

Simply complete the application form below and share your pitch deck. Additional details on what must be included in your deck may be found below.

If I am selected to be a finalist, is there additional information or commitment required?

If you are selected as a finalist, all applicants MUST agree to film a video and appear live (via livestream) at Eyes On 2023 in November 2022.

My idea is still in development. How quickly must it go to market to be eligible for this program?

It must be feasible for the product or service to be available in the market within 24 months from the application date.

I’ve already launched my product/service. Is it still eligible?

Products or services that are already profitable and operative businesses will not be considered.

I began a crowdfunding campaign for my idea. Can I still apply?

A product currently in crowdfunding or other funding websites is still eligible for consideration.

Can I send in more than one pitch?

An individual may apply with multiple pitches.

Who is eligible for this program?

This program is open to optometrists and optometry students enrolled in an accredited program.

What does my pitch deck need to include?

1. Introduction
• What is the problem you are solving?
• Why are you solving this problem?
2. Market analysis
3. Management structure
4. In-depth product/service breakdown
5. Go to market strategy
6. Financial projections
7. What would you do with the prize money if you win?

8. SWOT analysis

Who is judging the applications?

This program will be judged by a panel of doctors from the eyecare space with decades of combined experience and entrepreneurs with a focus in start-ups and bringing new concepts to the eyecare market.

Complete your entry

Questions? Email

Use one of the two methods below for attaching your pitch deck

Attach a PowerPoint or Keynote
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